In developing a media strategy for Wildly Creative, New Thought leaned into the power and reach of local creatives. Dubbed “Pass the Access,” New Thought designed a social media presence that is entirely of, for, and by local artists. Each week, the Wildly Creative Instagram page is taken over by a different Jackson, Wyoming artist. Featuring premier artists like Tom Mangelsen, Kathryn Mapes Turner, and Tim Tomkinson, the strategy brought the unique perspectives of Jackson artists to the forefront. The campaign earned national media attention and editorial for the unique approach.