Jackson Hole welcomes 2.6 million visitors each year. In order to reach each of these visitors, New Thought partnered with local artist Haley Badenhop to create a large interactive mural on Jackson Hole’s Town Square. The painting depicts a moose composed of iconic National Museum of Wildlife Art trademarks. Positioned along Jackson’s busiest boardwalk, the moose is selfie height, encouraging visitors to pose for photographs. A carefully positioned QR code activates a notification on modern smart phones inviting users to receive special discounts to the museum.