How do you turn a regional Interior Design firm into an icon of industry?
From critically acclaimed exhibition design for Sotheby’s and Christies International, to award-winning interior design for luxury properties, WRJ has made a name for itself through immersion in the textures and beauty of nature. Over the course of three years, New Thought provided WRJ with a full-service suite of content and digital marketing efforts designed to elevate the brand from a regional icon to a national thought leader.
Anchoring the campaign, New Thought created over 15 videos and produced a library of award winning property photography for WRJ. This content was used to drive a story-first marketing strategy for the organization across print and digital platforms. This strategy included a targeted social media campaign, website management, and a number of internet marketing initiatives such as search engine marketing and programmatic Adwords.