HOW DO YOU TELL THE WORLD THAT A RENOWNED OUTDOOR PARADISe IS ALSO AN ARTS & CULTURE MECCA?
Launched in March 2018, the Wildly Creative campaign highlights Jackson Hole’s creative individuals, organizations, and business in an effort to raise awareness and elevate the regional reputation of Jackson Hole as a uniquely creative community and destination. New Thought has worked with Wildly Creative since its inception, starting with the development of its mission statement and brand, and designing its logo, brand style guide, website, and collateral. We then developed a marketing strategy to get the word out, including the creation and management of social media channels and display, video and search campaigns. We’ve also spearheaded educational workshops to provide helpful business tools to the local community, from individual artists to creative non- and for-profit businesses.
In just 9 months we’ve driven Instagram growth of 150 followers/month and an average of 1,200 engagements/month. A large part of our Instagram strategy has been engaging local creatives in our unique “Pass the Access” program, which provides individuals and organizations with a promotional platform for their creative work - and showcases Jackson Hole as a destination with diverse cultural artforms.