How does a local start-up gain national recognition as a cosmetics brand?
Trilipiderm is a national cosmetics and skin-care brand focused on solving and preventing dry skin, using only ingredients that mimic what's naturally found in skin. Trilipiderm hired New thought to design and execute a high-level social media strategy. The strategy centered on a story-driven social media presence that leveraged an extensive user generated content effort, as well as a series of brand images created across the United States. The campaign succeeded wildly, increasing Trilipiderm’s social audience by over 600% and driving record levels of leads to the company’s online store.