How can a modern content strategy reinvent Jackson Hole’s oldest Ski Resort?
Spearheading the 2016 ski season, Snow King Mountain laid out an ambitious plan for growth and re-branding. This high-profile effort focused on the construction of new lifts and on-mountain amenities, while simultaneously re-tooling the overall visual brand elements of the resort. Snow King Mountain hired New Thought to produce a library of nearly 200 brand images, cinemagraphs, and video materials for use in its international campaign. Showcasing large action-sports show pieces such as ice climbing and paragliding, New Thought’s Snow King images have been featured in a variety of world wide publications.