How does a private club rise above the noise in a crowded luxury real-estate market?
The Snake River Sporting Club is a sprawling 800 acre property located just minutes South of Jackson, Wyoming. Combining curated activities and excursions with unparalleled real estate opportunities, the club offers an authentic Jackson Hole experience in a private club setting. In the spring of 2017, New Thought came aboard to help the Snake River Sporting Club elevate its national profile and build the foundation for a record real estate sales season.
Our strategy included a high profile print & digital advertising initiative anchored in the development of a new media-rich website and brand video. New Thought teamed up with award winning designer Cristine Wehner of Creative Curiosity to create a suite of brand materials, including a custom story booklet and a full portfolio of branded collateral. The result was an 400% increase in year-on-year-end real estate sales in the first 6 months of the campaign.