How can video and thoughtful digital marketing help a regional Architect reach national clients?
Passion to design. Integrity to build. Freedom to dream. JLF Architects is the premier luxury home architectural firm in the Rocky Mountains. In partnership with construction group Big-D Signature, JLF specializes in high level design-build services. JLF homes are a testament to place, seemingly rising from the environment which surrounds them. Known for their acute attention to detail, and their ability to realize the vision of their clients, JLF Architects has become one of the most recognizable mountain-modern architects in the nation.
In the Spring of 2017 JLF approached New Thought for help in redeveloping its brand message and extending its online reach. New Thought began by developing a high production value JLF brand video, designed to distill the JLF story into a compelling media asset. The video utilized motion-controlled cinematography, drone footage, and architecturally-focused real estate video sequences to capture the magic of JLF homes. From there, New Thought produced a comprehensive social media and search engine marketing (SEM) program to deliver the JLF brand video and message to market. The result was consistent month on month end growth of JLF's network following and business leads in 2017.