How do you jump-start youth interest in one of America’s most iconic National Parks?

In the summer of 2012 the National Park Service came together with two of it’s principal non-profit organizations, the Grand Teton National Park Foundation and the Grand Teton Association, to launch a national awareness campaign. The consortium tasked New Thought with creating a series of inspirational videos aimed at raising awareness of Grand Teton National Park among inner-city youth demographics. Over the course of 2 years, New Thought produced 6 award-winning short videos that profiled a collection of Grand Teton National Park’s most unique idiosyncrasies.