How does an established firm reinvent itself as a leader in contemporary design?
In early 2015, Jackson-based interior design firm EK Reedy approached New Thought to help update their existing brand and web assets. In addition to the development of a refined logo, New Thought established a series of designated typefaces, a color palette, and a formalized set of brand guidelines for use in a comprehensive to-market strategy.
Scrapping the old website, New Thought went back to the drawing board to deliver a web-browsing experience centered around EK Reedy’s beautiful interiors, with ease of use on both the front and back ends in mind. Shortly following this effort, EK Reedy approached New Thought once again to establish a brand for their freshly launched contemporary downtown showroom, Reedy Urban. By marrying a geometric sans-serif to Didot’s time-honored letter forms, and playfully applying it to the storefront windows, New Thought achieved exactly what EK Reedy was looking for.