How do you transform a small Wyoming town into a premier travel destination?

Seventy miles southeast of Jackson Hole Wyoming, at the feet of Wyoming’s Wind River Range, lies the town of Pinedale. A small town of 2,030 residents, Pinedale is shaped and supported by two primary industries: tourism, and oil & gas. With the latter in decline, Pinedale needed to find a new way to promote tourism that would establish itself as a premier recreational destination in an already crowded Rocky Mountain landscape.

Client

Pinedale Travel & Tourism Commission


Services Rendered

Full Service

Serving as the location’s Agency of Record, New Thought designed two seasonal campaigns aimed at reinforcing Pinedale’s competitive advantages over adjacent travel destinations. The Summer/Fall campaign “The Real Wyoming” focused on growing brand recognition through a large scale social media initiative. The award-winning Winter campaign “Sled The Winds” focused on raising the profile of Pinedale’s unparalleled snowmobiling amenities.